Oreo Cookies Essays

Oreo Cookies Essays Oreo Cookies Paper Oreo Cookies Paper Oreo Cookie Products Nabisco is a company that has been in existents since 1898. During their 109 years in existence, they have grown through natural growth, mergers, and acquisitions. This has allowed Nabisco to be the leading snack maker in the world. Being the leading snack maker has allowed Nabisco to introduce a diverse selection of foods. However in recent years Nabisco has been reluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient. However Nabisco was ignoring that other companies were creating similar products that were cheaper and also healthier products. Recently, Nabisco realized this trend and began creating healthier foods such as 100-calorie snack packs, low carb foods, and low fat foods. With these new products, Nabisco has been able to serve people that have chosen to adapt to a healthy eating life style. The new Fat Free OREO that Nabisco will be introducing next year will solidify Nabisco as a company that is willing to support those that have adopted that healthy eating life style. Nabisco is expecting the new Fat Free OREO to become one of the leading fat free snacks on the market. Nabisco hopes to expand to other fat free products like OREO piecrust, OREO ice cream cones, and snack size packages of Fat Free OREO for vending machines or individual purchases in 2009. Situation Analysis In 1898, The National Biscuit Company was formed in the US through the merger of several regional baking companies. In 1952, the now familiar red Nabisco triangle first appeared on the upper left corner of National Biscuit Company products. National Biscuit Company changed its name to Nabisco in 1971. In 1981, Nabisco, Inc. merged with Standard Brands (founded in 1929) to become Nabisco Brands. To expand their global presence and to strengthen their position in the fast-growing consumer snacks sector, Philip Morris Co. Inc. acquired Nabisco Holdings in December 2000. Philip Morris purchased Nabisco for $14. 9 billion in cash plus assumed $4 million in debt (Grant 243). Nabisco is the world’s largest manufacturer and marketer of cookies and crackers, based on retail sales. Eventually, Philip Morris integrated the Nabisco brands with its Kraft Food operations (Cookies 4). In March 2001, Philip Morris created a new holding company for the combined operations known as Kraft Foods Inc. (lacking the comma of the previous Kraft Foods, Inc). The previous Kraft Foods was renamed Kraft Foods North America (Grant 243). The people of Kraft have recognized that the business has an important role in society- a responsibility that included understanding and meeting the public’s expectations, helping to address important social, environmental and economic issues and making a difference in local communities and the world. They firmly believe that â€Å"Our success will depend importantly on our willingness and ability to listen, get feedback on what we’re doing from those both inside and outside Kraft and act responsibly on issues of important concern. † Beginning in the early 1990’s cookie sales began to slowly decline because consumer’s buying habits were shifting towards lower calorie. When more brands began making low fat products, then sales began to slowly increase again. By the early 2000s the low fat trend was out and the low carb trend was in. Therefore, cookie sales fell by 1. 9 percent. The low carb craze has diminished in the eyes of Americans. There are numerous diets that are setting the trend for the low fat craze. Among them are the South Beach Diet, Jenny Craig, and Weight Watchers. However, these diets do not ban but actually encourage the consumption of â€Å"good† fats. In order to gain back old consumers and attract new consumers, companies have had to develop a wide variety of products containing a low or no amount of fat. Numerous companies are creating low fat/no fat versions of their products and other companies are specializing primarily in low fat/no fat foods. When Nabisco introduced their fat free cookies to the market in 1995, US sales zoomed peaking at about $490 million. The turnout of the product’s sales will give other companies an insight on whether they should create a fat free cookie product. Objectives Nabisco has been very successful with its OREO products. Now is the time to become more competitive in other areas by becoming more attractive to potential customers. Nabisco now plans to focus on better-for-you-products with less marketing to children. Since the weight loss trend is targeting more awareness of fat intake, instead of low fat products, we are choosing to shift some of our weight towards the fat free market. The Fat Free OREO will help broaden our marketability in the cookie industry. Strengths Among Kraft Foods’ many strengths is its standing as the largest branded food and beverage company in North America and the second largest worldwide. Kraft Foods are found in more than 99 percent of all households (Company Overview 1). Nabisco is one of the seven Kraft brands that bring in more than $1 billion in revenues each year ($3. billion) (Grant 235). Nabisco is ranked as the top cookie maker, with $1,432,539,000 in sales for the year of 2006 (see appendix A). Nabisco has consistently been the leader in the industry, selling nine of the top twenty cookies worldwide, including OREO, the world’s largest selling cookie brand (for cookie sales, see Appendix B). One of Kraft’s most important strengths is the power of their brands. They work to grow these brands by: Focusing on fast growing sectors such as snacks, beverages, and convenient meals. Addressing consumer needs for health and wellness. Expanding their presence in faster growing distribution channels. Targeting fast growing demographics and economic segments. Focusing on fast growing sectors is the strength we will base our new product on. Kraft Foods will be introducing a new fat free OREO cookie. As we closely observed the shift in society’s eating habits, we realized that we needed to come up with a new product to accommodate those who do not purchase our products; those who are not currently purchasing our products. This may include consumers who abide by some kind of strict diet plan. Since the new recent health diet trend is low or no fat diets, we used the facts and statistics in the development of our new product, the Fat Free OREO. Our new product will contain 0 grams of fat per serving and 0 grams of sugar, because we are substituting sugar for the sweetener, Splenda Weaknesses While Nabisco is the top cookie maker, our sales have slowly declined the past few decades. An important reason for the declines in Nabisco’s cookie and cracker business is that during the 1980’s, Nabisco aggressively increased its price causing consumers to buy less (Cookies 2). Nabisco still holds the largest part of the business; however, private labels have begun to heavily cut into Nabisco’s market share. Our product will be made with more expensive ingredients as all healthy foods are, therefore, we will not be lowering the cost of our product which will be a weakness. The price of our new product will be a few cents higher than the price of the regular OREOs. While the original OREOs are priced around $3. 00 per package, the Fat Free OREO will be sold for $3. 15 per package. Another reason for the decline in sales is that we do not make products that serve the health conscious society. Nabisco has introduced several reduced fat products, but consumers more recently have become interested in low or no fat intake. Nabisco’s OREO cookies have a total of 7 grams of fat and 14 grams of sugar per serving (three cookies), while one of our competitors are marketing new cookies that have 4. 5 grams of fat and 5 grams of sugar per serving. We hope that developing this new product will raise our sales and reach the target audience we are aiming our marketing efforts towards. Also, since our competitor’s cookies only contain 4. 5 grams of fat, it will be essential to have less fat but still have a great taste. Financial Information It will cost Kraft Foods Inc. 10 million dollars to develop the formula for the Fat Free OREO. There is an increase cost of production of around seven cents per package compared to the traditional OREO. The majority of this difference is due to more expensive ingredients. We are estimating to charge an additional 15 cents per package, which will continue our current profit margin. All marketing costs will be taken from Kraft Foods total marketing budget, so that the marketing costs do not directly factor into the cost of production. Break Even Analysis With a cost of $3. 15 per package, Kraft Foods Inc. will continue on the same profit margin as the traditional OREO, which is double the cost of production. The cost of producing a package of Fat Free OREOs is approximately $1. 57 per package. By dividing $1. 57 into $10 million, Kraft Foods Inc. figures it will take approximately 6. 4 million packages to break even. Sales Forecast Kraft Foods Inc. is projecting first year sales to be around 5 million packages with most of those being sold in the second half of the year. The reason that Kraft Foods Inc. is expecting greater sales in the second half of the year is that once the product hits the shelves, it will take time for all the consumers to hear about the new product. They are expecting sales to increase in the second year by 2 million packages for a total of 7 million packages. The reason for the increase in sales is that by 2009, all stores should be carrying the Fat Free OREO and through our aggressive marketing campaign most people would have heard about the Fat Free Oreo and they will desire to buy the product. By the end of the first quarter of 2009, Kraft Foods Inc. forecasts that the Fat Free OREO would have sold enough packages to earn a profit. Work Cited â€Å"Strategies for Growth†. Kraft Foods Inc. http://164. 109. 16. 145/investors/strategies. html â€Å"Responsibility†. Kraft Foods Inc. kraft. com/responsibility/index. html â€Å"Company Overview†. Kraft Foods Inc. http://164. 109. 16. 145/investors/strategies. html

How to Style Compounds After the Noun

How to Style Compounds After the Noun How to Style Compounds After the Noun How to Style Compounds After the Noun By Mark Nichol Most but not all phrasal adjectives (two words that combine to modify a noun hence the alternate name, compound modifiers) are hyphenated, which is confusing enough though easily resolved: If a permanent compound is listed in the dictionary as open, no hyphen is necessary; otherwise, hyphenate. But that applies only before the noun. What happens after the noun is a whole other matter: Usually, phrasal adjectives and similar (or similar-looking) constructions are left open in that position. Here’s a rundown on hyphenation rules for various types of compounds: Categories Age compound: â€Å"The eighteen-year-old (boy),† but â€Å"He is eighteen years old.† Color compound: â€Å"The sky-blue paint,† but â€Å"The paint is sky blue.† Fraction compound: â€Å"A half-mile walk,† but â€Å"a walk of a half mile.† Number, spelled out: â€Å"Fifty-one,† â€Å"five hundred,† five hundred one,† â€Å"two thousand twenty-two.† (Hyphenate tens-ones figures in isolation and in larger figures, but leave open all other combinations of places.) Number plus noun: â€Å"A five-year plan,† but a plan that will take five years†; â€Å"a four-and-a-half-inch gap,† but â€Å"a gap of four and a half inches†; â€Å"the fourth-floor office,† but â€Å"an office on the fourth floor.† Number plus superlative: â€Å"The third-tallest player,† but â€Å"a player who is third tallest.† Time: â€Å"They’re going to the eight o’clock screening† and â€Å"The meeting starts at six (o’clock)†; â€Å"I have a five-thirty plane to catch,† but â€Å"I’ll meet you at five thirty† (always open when time is on the hour, and hyphenated before the noun but open after when time is between hours). Parts of Speech Adjectival phrase: â€Å"His matter-of-fact manner,† but â€Å"His manner was matter of fact.† Adjective plus noun: â€Å"A low-class joint,† but â€Å"The joint is low class.† Adjective identifying origin or location plus noun: â€Å"An Indo-European language† and â€Å"the French-Spanish border,† but â€Å"She is a Japanese American† and â€Å"the latest Middle East crisis† (open unless the first term is a prefix or there is a sense of a distinction between the elements). Adjective plus participle or adjective: â€Å"His long-suffering wife,† but â€Å"his wife is long suffering.† Adverb ending in -ly plus participle or adjective: â€Å"Her rapidly beating heart† (always open). Adverb not ending in -ly plus participle: â€Å"The little-read novel,† but â€Å"The novel is little read.† (See â€Å"More About Adverbs,† below.) Noun phrase: â€Å"A feather in your cap,† but â€Å"He’s a jack-of-all-trades† (open unless hyphenated in the dictionary). Noun plus adjective: â€Å"The family-friendly restaurant,† but â€Å"The restaurant is family friendly.† Noun plus gerund: â€Å"A note-taking lesson,† but â€Å"a lesson in note taking.† (But beware of closed noun-plus-gerund compounds like matchmaking.) Noun plus noun, the first one modifying the second: â€Å"A tenure-track position,† but â€Å"She’s on the tenure track.† (But leave permanent compounds like â€Å"income tax† open even before a noun, and check for closed noun-plus-noun compounds like bartender.) Noun plus noun, equivalent: City-state, nurse-practitioner (always hyphenated). Noun plus letter or number: â€Å"A size 34 waist,† â€Å"the type A personality† (never hyphenated). Noun plus participle: â€Å"A problem-solving exercise,† but â€Å"time for some problem solving.† Participle plus noun: â€Å"Working-class families,† but â€Å"members of the working class.† Participle plus prepositional adverb plus noun: â€Å"Turned-up nose,† but â€Å"Her nose was turned up.† More About Adverbs When less or more modifies an adjective, such as in â€Å"a less frequent occurrence†/â€Å"an occurrence that is less frequent† or â€Å"a more qualified candidate†/â€Å"a candidate who is more qualified,† the phrase is not hyphenated either before or after a noun. The same is true of least and most unless ambiguity is possible. For example, â€Å"a lesser-known rival† is a rival who is not as well known, but â€Å"a lesser known rival,† by contrast, might be a known rival of lesser consequence. Likewise, â€Å"the most-quoted orators† and â€Å"the most quoted orators† refer, respectively, to orators most frequently quoted and a majority of quoted orators. Again, however, the hyphenated version would be left open when it follows a noun, and would likely be worded differently than its counterpart that is not hyphenated before the noun, either. Also, when an adverb that is part of a modifying phrase is modified by another adverb, as in â€Å"a very much praised debut,† the phrase is not hyphenated at all, even though a hyphen would appear in â€Å"a much-praised debut.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Useful Stock Phrases for Your Business EmailsAwoken or Awakened?Particular vs. Specific

Integration and Reflection Essay Example | Topics and Well Written Essays - 250 words - 2

Integration and Reflection - Essay Example I feel that couple of more complicated real life situations as usually encountered in the industries could help me sharpening my abilities. I am curious to know how increase and decrease in money supply dictates interest rates. For example, the US witnessed very high interest rates in 1980s due to low money supply but post 2008 financial crisis, the country experienced very low interest rates. The question important to me is that how far this is related to money supply? I know that it has more to do with economics rather than finances yet it appears to me that forecasting future interest rates is a way to settle discounting rates more appropriately as it largely dictates the present value of the future streams of revenue. It is absolutely clear to me that the learning in this course such as IRR, capital budgeting, importance and calculation of present value by considering most appropriate discounting rate, necessity of selecting appropriate capital structure for enhancing shareholders value and many other financial measures are critical for understanding and spearheading the growth of company under consideration. In short, the entire course has improved my worth a lot and I am pretty sure that the knowledge that I have gained in this course will help me in my professional and personal life, especially where finance-related decision making process is

The Common Agricultural Policy Essay Example | Topics and Well Written Essays - 2000 words

The Common Agricultural Policy - Essay Example Thus (at least) from the perspective of the Treaty on European Union, (and its predecessor Treaties) funding for agriculture should be a medium for reducing or eradicating regional disparities within the European Union. Funding for agriculture within the Union has historically been dispensed under the Common Agricultural Policy. The Common Agricultural Policy came into being in 1962 after the ratification of the Treaty of Rome in 1957 and the resultant establishment of the Common Market. The establishment of the Common Market came with Treaty requirements that guaranteed the free movement of goods (among other freedoms like the free movement of services, persons, and capital). The member states of the then European Economic Community - France, Germany, Italy, Belgium, the Netherlands, and Luxemburg - all had different agricultural policies that had some state intervention in the sector. France was however notable for its very strong state intervention in its agricultural sector and insisted on the maintenance of subsidies for the agricultural sector as a condition for the establishment of the Common Market. (BBC Q&A, 2005) Thus the issue of free trade guarantees in the Treaty of Rome and the barriers to trade in agricultural products that individual state intervention through subsidies in the agricultural sector would bring was evident. ... olicy thus presented a compromise through which a harmonisation of state intervention on a common basis could be maintained within the free trade guarantees of the Treaty of Rome and for the functioning of the Common Market. The establishment of the Common Agricultural Policy had the following objectives - to increase productivity to ensure fair living standards for the agricultural community, to stabilise markets, to ensure availability of food, and to provide food at reasonable prices. (Article 39 of the Treaty of Rome) In practice, the Common Agricultural Policy is a programme of financial subsidy paid to farmers and a trade policy that sets tariff and quota restrictions on the import of agricultural products from outside the European Union's Common Market. (El-Agraa, 2007) The financial subsidy under Common Agricultural Policy offers a guaranteed minimum price payable to producers of agricultural products, though the actual implementation and maintenance of the subsidy programme varies from different member states in the European Union. The Common Agricultural Policy has undergone changes over time to meet with policy, structural and domestic and international demands for reform among others. Currently, the 'decoupling' scheme is one of the central reform tools being used by the European Union detach production subsidies. (Jeffery, 2003) Payment of subsidies is no longer tied to the volume of production of agricultural produce. The single payment scheme is one of the policies that have been adopted to 'decouple' subsidies from production. (El-Agraa, 2007; Anderson and Josling, 2007) The maintenance of subsidies with production had resulted in a system where farmers produced for subsidies and not necessarily for the market. This resulted in an over production of

Rational Choice and Deterrence Theory

Rational Choice and Deterrence Theory Since Marchese Beccaria who, as one of the first mentioned that the real purpose of punishment is is no other than to prevent the criminal from doing further injury to society, and prevent others from committing the like offense (Baccaria 1764), many researchers as well as general community have begun to concentrate on the notion of personal choice when explaining what pushes offenders to commit crimes. Rational Choice Theory became one of the most popular concepts which support the deterrence philosophy. Although, the association between those two theories was welcomed by many, it also had its critiques and opponents. In this paper, I will explain how and to what degree, Rational Choice Theory supports the concept of deterrence. I will also discuss some of the contradictory theories and criminal behaviors that do not support Rational Choice Theory and state my opinion on consequences that this study may embrace on guilty mind concept which is, according to the criminal law, one of t he necessary elements of the crime. The concept of Rational Choice Theory is rooted in the analysis of human behavior that was established by Italian scholar named Marchese Beccaria. The main point of his examination describes the human being as a rational actor who calculates rationality using ends and means formula. According to Beccaria People (freely) choose all behavior, both conforming and deviant, based on their rational calculations, the central element of calculation involves a cost benefit analysis: Pleasure versus Pain, (Beccaria 1764). In his line of reasoning, Beccaria determined that in order to prevent the criminal or wrongdoing behavior, the form of punishment equivalent to the severity of crime committed should be implemented. The concept of punishing criminals in accordance to the crime they have committed in order not only to prevent the criminal from committing the similar act in the future(special deterrence), but also to warn the general public of the possible consequences of such behavior(general deterrence), became known as Deterrence Theory. In todays world of criminal justice, it is still seen as one of the most important aspect in the whole idea of punishment. Due to the failure of rehabilitative theories and major increase in crime rates in 1970s and 1980s, the concept of free, rational choice, based on the calculation of cost and benefits began to interest criminologist and researchers across the country. Examination of illegal decision making process began to be perceived as the key to understanding the real purpose of crime and what motivates it. During those years, Modern Rational Choice Theory emerged. Contemporary criminologist began to rely on the idea which claimed that threat of punishment tends to deter the individual from wrongdoing just as rewards tend to encourage pleasing behavior. Because of this new trend of thinking, many laws that increased mandatory sentences for numerous crimes, mainly those drug-related have been passed and executed. Did wide use of deterrence as the tool of discouraging people from committing crimes accomplished its initial goal? The answer is double sided. Violent crime rates began to indeed, drop i n mid-1990s as well as did drug offences. It was however, also due to changes in many other aspects like increase police recruitment across the country, good economic prosperity that discourages criminal behavior as well as change in mentality of people that had been subjects to violent behaviors. On the negative side, because of the fact that mandatory sentences for non-violent, drug related offences were increased significantly, the prison population also augmented significantly burdening the pockets of taxpayers. As this happened, more and more researchers began to criticize the method of punishment supported by Rational Choice Theory. Does fear of severe punishment really discourage criminals from committing crimes? Wasnt it only the philosophy of Rational Choice Theory of punishment that put the concept of deterrence in such an advantaged position in our criminal justice system and which still has such a massive impact on current crime control policy? Without any doubt, the strong connections between these two makes both theories stand out and seem very balanced and reasonable. However, as the frustration caused by some of the negative effects of their usage increased, contradictory theories began to emerge. Moreover, some criminal behaviors such as rapes and even in some cases, murders seem not to be positively affected by increased punishment as the form of deterrence for these crimes. Rational Choice Theory differs from many other criminal theories mainly because of its main principal that defines crime as a solely individual choice. The concept does not focus on other, crucial factors like individual traits, criminal associations and inner strains that may also play a huge role in pushing an individual to committing certain crimes. One of the most known models that oppose the Rational Choice Theory is Classical Theory introduced by Clarke and Cornish. Both authors agree that, while committing the crime, people are not perfectly rational and in some cases they are completely unreasonable. Moreover, they touch upon the costs and benefits of crime very broadly including only official and unperturbed permissions. According to their views, A range of factors influence and individuals estimates of costs and benefits of crime: self-control, moral beliefs, strains, emotional state, association with delinquent peers.(Clarke and Cornish, 1986). In addition, many researcher s have also found that the severity of punishment is far less important for potential criminal as oppose to certainty of that punishment. Some extreme opponents of Rational Choice Theory even believe that, People are not usually aware of certainty and severity of punishment for the area in which they live, therefore increasing certainty of punishment may reduce crime, but the effect will be short-lived and localized.(Class PPT). This opinion creates another argument which indeed questions and doubts the entire purpose of severe punishment as a successful method of deterrence and it is valid to a large extent. Besides the theoretical aspects that oppose the Rational Choice Theory, there are many practical ones that are against it as well. According to numerous scholars, individuals are much less likely to be affected by initial benefits of certain crime when they are intoxicated or mentally disturbed. Many people that commit crime are very low in self-control and often perceive the crime as simply not wrong. These individual however, are more likely to be discouraged from doing something illegal by the threat of punishment. Another study suggest that, the more severe the punishment is for a certain crime, the less likely it is for jury to execute a specific sentence; therefore it seems that as severity of the crime increases, certainty of harsh sentence decreases. If one would want to push the rational choice model to its extent, he or she may even argue that more severe and direct the punishment for the crime is in combination with negative experiences with law enforcement may actually increase the likelihood of subsequent crime. In todays world, where the access to illegal substances and alcohol is still fairly easy and domestic violent rates are still high, one could assume, without a big doubt, that offenders often commit crimes on an impulse, while intoxicated or under some emotional or mental pressure caused by, for example bad financial situation or difficult, inner family condition. What many call crime overload is certainly another problem. As crime rates increase, police forces are strained and the certainty of possible arrest decreases. As crime rates decline, police activity usually strengthens and certainty of arrest increases. The fundamental apparatus is what should be examined here. Does certainty of possible arrest daunts individual from committing a crime or does the small level of crime increase certainty? According to researchers like Marcus Felson, Stephan Pfohl and Alan Liska, some crimes and deviant behaviors, especially those considered capital offences like murder or rape with additional bodily harm are not affected by more severe punishment. The above mentioned scholars argue that capital punishment shows that anticipated, overall deterrent effect may not be present. As Pfohl claims, There appears to be little, if any, difference in rates of capital offenses between states which impose the death penalty and those that do not. In fact, an inverse correlation has been documented; when states abolish the death penalty a corresponding drop in capital crimes is reported (Pfohl, , 1994). Finally, issue regarding the effectiveness of deterrent policies and particularly the suitability of incapacitation and revenge bring up moral and official worries. How far do we really want to go in punishing criminals? Is incapacitation the most concrete use of common capitals? Looking at the widesp read understanding among criminologists that considers aging out as one of the most important elements of crime process, increasing mandatory sentences for all crimes that are believed to have been committed by perfectly rational individuals who have accurately weighted out all the costs and benefits of the crime they wished to commit, the incapacitation alone seems merely impractical. Without proper rehabilitation these individuals are very likely to commit these crimes again in the future. Great example of the modern use of punishment in accordance with Rational Choice Theory is present in the files from Atkins vs. Virginia Court Case that took place in the year 2000. Despite the fact that Atkins was diagnosed as mildly-retarded with a full IQ of 59, he was sentenced to death for committing crimes of armed robbery and murder. The case was particularly controversial because many believed that under 8th amendment which prohibits Cruel Punishment, Atkins shouldnt be sentenced to death but rather to long imprisonment. After the verdict was released, many scholars, lawyers and policy makers began to ask themselves what is the real role of 8th amendment after all? It seemed as in our country, pressure of public opinion and swiftness of prosecutors may push some cases above the supreme law of our land. I believe that the criminal research that evaluates the deterrence with the connection to the Rational Choice Theory may hold many consequences for one of the most important and valued standards in criminal law-mens rea, or in other words guilty mind. The main concept of guilty mind standard requires that a person cannot be convicted of a crime unless that person intended to commit that crime. Unfortunately, when looking at the case described above, I am wretched to admit that mens rea isnt always executed and respected. The study assessed in this paper, proves that a big portion of all crimes is committed by individuals that arent fully aware of their actions, as in the case when they are intoxicated or under tremendous mental strain. Moreover, many mentally disturbed and/or retarded criminals, even though conscious about the fact that they are taking part in criminal act, are often influenced by others who are often brains of entire process of wrongdoing. Atkins involvement in the murder for which he was sentenced to death is a great example of such situation. The measure of someones guilt is perhaps the most important factor in determining the appropriate sentence for crime that has been committed. How do we measure someones guilt? It is the moment that the principal of mens rea comes into play. Mens rea represents the amount of intend that an individual had while committing his offence. If we took Rational Choice Theory and traditional Mens rea concept and combine them together, we would get one of the most sophisticated and perfectly formulated theories that deal with understanding of criminal behavior. It could be written as follows, Since the criminal is a perfectly rational human being who, while committing the crime is fully aware of what he/she is doing and decides that benefits that will come from the crime outweigh the costs associated with punishment for this crime, than this person is guilty without the smallest doubt, intend is 100% in all the cases. As much as I would wish this theory was correct, it only reflects a utopian d ream in which all crimes and consequential punishments for them are perfectly clear and comprehensible. Reality however, is totally different and much more complex. To understand the importance of theories such as Rational Choice Theory one must often think outside the box. While the theory itself is quiet practical and compelling, without taking into consideration other aspects of crime and criminal behavior mentioned earlier in this paper, it becomes completely useless and invalid. It is because of the principal of mens rea that we need so many people in our courtrooms today, beginning with prosecutors, judges and jury, ending with psychologist, forensic scientists and psychiatrists in order to solve cases, especially those that involve murder. It is often very difficult to measure someones guilt and intend to commit such offence as murder looking solely on the crime itself and basing the explanation for it on Rational Choice Theory. Concurring with other critiques of the Rational Choice Theory I believe that the theory alone is quite misleading and all those who support it fully should consider studying it with comparison to mens rea or compare it to other counter theories like Classical Theory. If we want to respect principals of our criminal law which mens rea is a great example of, we should definitely stop the ongoing process of generalization and simplification of our legal norms and standards and apply and more ethical and just standards of practicing la w in our courtrooms.

Human Interaction in the Sahara Desert Essay

Human Interactions Over the past years the Sahara desert has changed as a result of human interactions. Such as tourism, mining for oil, military testings, nuclear bombings and pollution. Deserti? cation is one of the many negative human interactions in the Sahara Desert. Deserti? cation is caused by climatic changes, over-grazing, deforestation for fuel or materials, droughts and ploughing the land for agriculture, these all led to the soil eroding away leaving the unprotected layer drying out in the sun making it unsuitable for vegetation to grow. Some effects of deserti? ation are endangered species, poverty and starvation of the communities that live there, these all occur due to lack of vegetation and limited amounts of water. †¢ Tribes such as the Tuareg and Bedouin Tribes live in the Sahara Desert and herd cattle. †¢ People using the Sahara Desert’s sand to make houses. Human Impact on the Sahara Desert The human impacts are things like oil rigs, oversizing cattle, and military training. These things are negative impacts. Things we could do to stop this is close down the oil rigs, move military training camps, and just not have as much cattle. The event is protest the oil rigs, transport cattle, and create new training camps. Human Interaction Tribes of the Desert/People who make it their home enforce the positives of a conservative cohabitation with the environment. The tribes, Tuareg and the Bedouin coexist with the beautiful sandy land. Instead of building houses with bricks and metal, they use the surrounding materials like sand, wood, straw etc. to build their houses. They conserve the land and try not to interfere with the land. The local tribes, Tuareg and the Bedouin conserve the land and try not to interfere with it, using surrounding materials to build their homes Negative Human Interaction Agriculture has become a great issue in the Sahara Desert. Prior to: †¢ irrigation farming and commercial cattle grazing †¢ the removal of the topsoil Resulting in: †¢ the ground not being suitable for vegetation to grow †¢ animal species are decreasing due to their homes being destructed †¢ less water and food sources for the animals and local communities. Nuclear tests, oil re? ing, power houses and solar energy are a great threat to the Sahara Desert. †¢ Military purposed bombings have bombed up vast areas of the plain Desert Resulting in: †¢ the top layer of the soil to be destroyed †¢ less areas in the Desert for the ? ora and fauna to co-exist peacefully. Nowadays a lot of tourists like to travel the world, especially to visit the Deserts †¢ camping, †¢ hiking, à ¢â‚¬ ¢ camel riding †¢ photography purposes. These all effect the ecosystem in the desert. What can we do to prevent it. We as humans have the power to stop this all from happening. When we travel to the Sahara Desert we can admire the beauty of the nature around us and not pollute so much. We can stop the nuclear bomb testings, or at least limit them so that we only test once every second decade. We can stop commercial agriculture in the desert and try to preserve the rich soil so grass and produce can grow for the animals in the desert. We can limit the camping ground areas, so that there are less spaces available for the campers to stay. We can educate younger people living in the desert who live in poverty and are not limited. Population and tourism control

Climate Change And Agriculture On Indi Impacts And...

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